The following are some tips and information on how to maximize your SEO efforts with knowing how to code. There is a lot that you can do on your own without hiring someone to help with your SEO efforts. With that said, having a website that is up to Google’s standards goes a long way in terms of an on-line SEO strategy and cannot be overlooked.
Get Active On Social Media & Build a Following
Social media is now a huge factor for SEO. Google is measuring numerous avenues when ranking your website. Getting on the popular social media platforms and gaining a following are crucial. The biggest contender on the social media scene is Google’s own social media network, Google +. Fill out your social media profiles and read up on each. You can learn how to engage with your followers and build a brand on Google +. By leveraging these platforms it will give you an edge over your competition who may not be as involved.
Produce Great Content On Your Blog
It’s no secret that the more relevant pages on your website there are, the higher the chance of user’s finding you. Blog or news posts allow you to add more indexed pages to your website. Moreover, if written well and Google deems the content to be unique and have a high value, you will likely rank higher for the key words used in your blog post title. That is why it also very important to have a descriptive and long tailed keyword blog title for the best results.
SEO Content Writing
If your website is built on a CMS such as Drupal, Wordpress or Joomla it is likely you will have access to edit the content of your website yourself. By writing copy for your audience, using words they may associate with your products or services, it will be more likely that you will be found by these terms.
Know Who Your Audience Is
Begin to ask customers what they typed into a search engine to find you. This will give you some insight into the minds of users from an outside perspective. Often specialized or B2B companies may use industry jargon that their general audience isn’t familiar with. If you are targeting a more general audience and not just others in your industry you may want to use phrasing language they use.